Our Services

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Basic Booth Evaluation

What's Included:

  • Single undercover visit (30-45 minutes observation)

  • Attendee perspective assessment covering:

    • Initial visual appeal (3-second test)

    • Staff approachability and engagement quality

    • Messaging clarity and effectiveness

    • Booth traffic patterns and flow

    • Collateral and giveaway quality

    • Overall attendee experience

  • Scored rubric across 8-10 key metrics

  • Written report with specific recommendations

  • 3-5 business day turnaround

Best For: First-time clients, smaller exhibitors, single-conference evaluation needs

Premium Evaluation

What's Included:

  • Multiple visits at different times (morning rush, mid-day lull, afternoon peak)

  • Extended observation period (90+ minutes total)

  • Competitive benchmark analysis (2-3 competitor booths evaluated for comparison)

  • Lead capture process testing:

    • Exchange business card as prospective buyer

    • Evaluate follow-up quality, timing, and messaging

    • Score entire lead nurture experience

  • Photo/video documentation (discreet)

  • Detailed 15-20 page report with data visualization

  • Staff performance breakdown (individual observations)

  • 3-5 business day turnaround

Best For: Serious exhibitors, companies with significant booth investment, those wanting competitive intelligence

Complete Conference Analysis

What's Included:

  • Daily visits throughout entire multi-day conference

  • Multiple persona evaluations:

    • Technical buyer (asks detailed product questions)

    • Executive (high-level strategic conversation)

    • Casual browser (minimal engagement to test approach)

  • Comprehensive competitive analysis (5+ competitors tracked)

  • Real-time daily updates via Slack/email

  • Individual staff member performance assessment

  • Booth traffic analysis by time of day

  • Pre-conference booth design review

  • Post-conference 60-minute strategy session

  • Executive summary + detailed report (25+ pages)

  • Video compilation of key moments

  • 3-5 business day turnaround

Best For: Enterprise clients, flagship conference presence, companies treating conferences as primary lead generation channel

Choose the package that matches your conference investment and goals. First-time exhibitors typically start with Basic to get the attendee perspective. Companies serious about conference ROI choose Premium for competitive benchmarking and follow-up testing. For flagship events where you're investing $100K+, Complete Conference Analysis delivers comprehensive, multi-day coverage.

Exhibiting throughout the year? Annual retainer packages are available, with 30-40% cost savings, priority scheduling, guaranteed evaluation slots, continuous improvement tracking across conferences, and strategic partnership support.

Not sure which fits? Let's talk - we'll help you choose based on your specific conference strategy.